Current Role | Co-Founder, Love, Bonito |
Previous Position | Fashion Blogger |
Key Recognition | EY Entrepreneur of the Year Finalist | Built SEA’s top DTC fashion brand |
Background and Early Foundations
Rachel Lim dropped out of university to pursue her blogshop with two friends. That venture evolved into Love, Bonito, a powerhouse fashion brand tailored for modern Asian women.
Career Milestones and Impact
Year | Milestone |
|---|---|
2010 | Co-founded Love, Bonito |
2015 | Opened first offline store in Singapore |
2021 | Secured Series C funding led by Chinese private equity firm |
Leadership Style and Influence
Rachel leads with empathy, authenticity, and customer insight. She champions emotional connection in brand-building and empowers female-led storytelling.
Legacy and Future Focus
Rachel has built more than a brand — she created a lifestyle movement. Her focus remains on regional expansion, tech integration, and elevating women’s confidence.
