Streetwear Pioneer & Artistic Director of Kenzo

Nigo

Photo by Hypebeast

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Current Role

Artistic Director, Kenzo | Founder of Human Made

Previous Position

Founder, A Bathing Ape (BAPE)

Key Recognition

Fashion Icon | Cultural Bridge Between Tokyo and Paris | Collaborated with Pharrell, LV, and Adidas

Background and Early Foundations

Born Tomoaki Nagao in Maebashi, Nigo studied fashion at Bunka Fashion College. Inspired by hip-hop and Harajuku’s DIY scene, he founded A Bathing Ape (BAPE) in 1993 — sparking Japan’s first global streetwear phenomenon. His eye for branding and pop culture synergy made him a generational tastemaker.

Career Milestones and Impact

Year

Milestone

1993

Founded BAPE, defining Tokyo street fashion

2010

Sold BAPE and launched Human Made

2021

Appointed Artistic Director of Kenzo by LVMH

  • Collaborations: LV, Adidas, Uniqlo, Human Made × Pharrell
  • Cultural Reach: Japan, US, Korea, EU
  • Museums/Exhibits: V&A London, MOMA PS1

Leadership Style and Influence

Nigo lets design speak louder than words. He leads from behind the seams — empowering younger talent, curating teams, and trusting collaborators. His cross-cultural vision built bridges between Tokyo’s underground and global haute couture.

Legacy and Future Focus

Nigo’s mission now is preserving Japanese design heritage while modernizing it through Kenzo. He’s also mentoring a new generation of Asian designers and expanding Human Made into homeware and techwear.

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