Founder & CEO of Nykaa

Falguni Nayar

Photo by The Indian Express

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Current Role

Founder & CEO, Nykaa

Previous Position

Managing Director, Kotak Mahindra Capital

Key Recognition

India’s wealthiest self-made woman | Forbes Most Powerful Women 2024

Background and Early Foundations

Falguni Nayar was born in Mumbai, India, into a business-oriented Gujarati family. After completing her MBA from the Indian Institute of Management Ahmedabad (IIM-A), she began a highly successful career in investment banking, eventually becoming Managing Director at Kotak Mahindra Capital.

In 2012, at the age of 49, she made a bold career pivot: leaving banking to launch Nykaa, an online beauty and wellness platform — at a time when India’s e-commerce and beauty markets were still nascent.

Her late-career entrepreneurial leap would inspire millions across India and beyond.

Career Milestones and Impact

Year

Achievement

2012

Founded Nykaa as an online beauty retailer

2015

Expanded into offline retail with Nykaa Luxe stores

2020

Reached unicorn status (valuation over $1 billion)

2021

IPO launch: Nykaa valued at nearly $13 billion on listing day

  • Platform Reach: 5,500+ brands, 4 million+ monthly active users
  • Offline Stores: 150+ across India
  • Business Segments: Beauty, Fashion, Lifestyle, Wellness
  • IPO Achievement: One of India’s few profitable startups at time of listing

Leadership Style and Influence

Falguni’s leadership is marked by discipline, customer obsession, and patience. Unlike many tech entrepreneurs, she focused on sustainable profitability rather than hypergrowth funded by endless capital.

She combined her financial expertise with deep consumer empathy, often personally testing products before launch and monitoring customer feedback closely. Her emphasis on operational excellence, logistics, and inventory control helped Nykaa stand out in India’s hyper-competitive e-commerce arena.

She’s also a vocal advocate for more women entrepreneurs, often stating:
“Age, gender — none of it should stop you from building.”

Legacy and Future Focus

Falguni Nayar’s legacy is pioneering:

  • Paved the way for beauty-focused e-commerce in India.
  • Set benchmarks for profitability and governance for Indian startups.
  • Inspired late-stage entrepreneurs — proving it’s never too late to start.

Going forward, she is focused on expanding Nykaa’s private label brands, investing in AI-driven personalization, and deepening omnichannel retail presence across Tier 2 and 3 Indian cities.

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