Building Southeast Asia’s largest parenting platform
Roshni Mahtani is one of the most prominent entrepreneurs in Singapore, best known as the founder and Group CEO of The Parentinc. Formerly known as Tickled Media, the company owns theAsianparent—a digital content and community platform that reaches over 35 million users monthly across Southeast Asia.
Her journey began in 2009, when she noticed a lack of localized parenting content for Asian families. Frustrated by the Western-centric advice available online, she launched theAsianparent to fill that gap. What started as a blog has since grown into a full-fledged media-tech company serving parents in over 12 markets.
Today, The Parentinc also runs Mama’s Choice, a direct-to-consumer brand focused on safe, affordable maternal and baby care products. Entrepreneurs in Singapore like Roshni Mahtani are proving that culturally relevant content and consumer trust can power scalable regional businesses.
Expanding beyond content to commerce
Roshni’s leadership has transformed The Parentinc into a rare breed: a media company that monetizes effectively while retaining its community focus. Under her guidance, the company has successfully blended user-generated content, expert articles, and social engagement with data-driven product development.
In 2022, The Parentinc raised US$22 million in a Series D funding round backed by investors like East Ventures, Central Retail Corp, and Line SEA. To date, the company has raised over US$40 million—making it one of the best-funded parenting-focused startups in Asia.
Mama’s Choice, launched in 2019, is now available in five countries. Its products are tailored for local needs and sold through e-commerce platforms like Shopee and Lazada. The brand has been especially successful in Indonesia, where it tapped into rising awareness about chemical-free products for mothers and babies.
With headquarters in Singapore and a workforce of over 200, The Parentinc exemplifies how entrepreneurs in Singapore can scale mission-driven businesses across the region.
Driving impact beyond entrepreneurship
Beyond business, Roshni Mahtani plays a pivotal role in Singapore’s startup ecosystem. She is a founding member of the Female Founders Network and serves as a mentor to young entrepreneurs through organizations like SGInnovate and She Loves Tech.
Her public advocacy for female leadership, media ethics, and parent-friendly workplace policies has earned her features in Forbes, Bloomberg, and The Business Times. Roshni was also a finalist in the Women Entrepreneur Awards Singapore.
She regularly speaks at regional conferences on parenting, entrepreneurship, and media-tech convergence. Through her work, she continues to influence how parenting information is created, consumed, and commercialized in Asia.
Singapore business leaders like Roshni Mahtani are setting new standards for socially conscious, tech-enabled entrepreneurship.
Conclusion
Roshni Mahtani’s journey with The Parentinc illustrates how entrepreneurs in Singapore can build impactful, profitable, and inclusive businesses. Her ability to blend content, commerce, and community has turned a simple parenting blog into a regional powerhouse.
As more founders look to scale across diverse Asian markets, Roshni’s approach offers a model grounded in cultural insight, digital reach, and a relentless focus on trust.
Discover more inspiring journeys on Feature.Asia: 10 Entrepreneurs Under 30 Changing Asia’s Economy
