Peggy Choi

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Notable Roles

- Founder & CEO, Lynk

Key Recognition

- Forbes Business Council Member
- Tatler Asia's Most Influential (2021)
- Gen.T Honouree (2018, 2021)

Background and Early Foundations

Peggy Choi was raised in Hong Kong and Singapore. She pursued her undergraduate studies at the University of Pennsylvania, majoring in Computer Science Engineering with a focus on Robotics and Computer Vision, as well as Finance and Statistics at the Wharton School. Her early career was rooted in finance, where she held positions at prestigious firms such as Goldman Sachs in New York, Silver Lake Partners in London, and TPG Capital in San Francisco. These roles provided her with a deep understanding of the challenges businesses face in accessing timely and relevant expertise.

Career Milestones and Impact

Year

Milestone

2015

Founded Lynk, a knowledge-as-a-service platform aimed at democratizing access to expert insights.

2017

Secured US$4 million in Series A funding, marking a significant step in Lynk's growth.

2020

Raised US$24 million in funding from investors including Brewer Lane Ventures, MassMutual Ventures, and Alibaba Entrepreneurs Fund.

2021

Recognized as one of Tatler Asia's Most Influential individuals.

  • Expert Network: Over 840,000 experts across more than 8,500 topics.
  • Global Presence: Offices in eight countries, serving clients worldwide.
  • Clientele: Includes Fortune 500 companies, investment firms, and professional services organizations.

Leadership Style and Influence

Peggy Choi is known for her visionary leadership and commitment to creating a platform that bridges knowledge gaps in the business world. Her approach combines technological innovation with a deep understanding of the value of human expertise. Under her guidance, Lynk has become a leading platform for organizations seeking specialized knowledge to inform their decisions.

Legacy and Future Focus

Peggy’s work with Lynk has redefined how businesses access and utilize expert knowledge. By leveraging technology to connect professionals with the insights they need, she has facilitated more informed decision-making across industries. Looking ahead, she aims to further expand Lynk’s reach and continue innovating in the knowledge-as-a-service space.

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