Baby essentials, real savings — and a return to in-person parenting events
It’s no secret that raising a child in Singapore can be expensive. Between diapers, strollers, feeding tools, and clothes that get outgrown within weeks, new parents are always on the lookout for ways to stretch their budget without compromising quality.
That may explain why the Oh! Baby Fair, happening from 12 to 18 May at West Coast Plaza Atrium, is catching attention. Parents across the island are heading west — not just for the deals, but for the rare chance to browse baby essentials in person, reconnect with the parenting community, and enjoy a more tactile shopping experience in an increasingly digital world.
A $1 sock might bring you in — but it’s the community that keeps you there
What’s pulling the crowds? One word: affordability.
From baby socks, grooming tools, and feeding accessories priced at just $1, to discounted baby harnesses and apparel, Oh! Baby’s fair offers items that are both practical and genuinely wallet-friendly. But rather than positioning the event as a markdown bonanza, parents are treating it like a family outing — a break from online scrolling and a return to touch-and-feel shopping.
Local mum Joelle Lai, who visited the fair on its opening day, shared, “I came for the $1 socks, but I ended up chatting with other mums and even getting a tip on a great baby carrier I hadn’t seen online. It’s more than just shopping — it feels like a support network.”
Why physical baby fairs are making a quiet comeback
While e-commerce platforms offer convenience and speed, many Singaporean parents say they still value the physical discovery that baby fairs bring. Trying out harnesses in person, comparing materials of baby apparel, and speaking to other caregivers about what works — these things can’t be replicated in a product review section.
The timing of this event also aligns with a broader lifestyle shift. As hybrid work becomes the norm, more parents are exploring family-friendly venues and events closer to home. West Coast Plaza, with its heartland location and accessible layout, offers a less hectic alternative to central mall crowds.
For first-time parents, especially, walking through a fair like Oh! Baby can be educational — even reassuring. It’s not just about the deals. It’s about reclaiming a slower, more interactive way of shopping for a baby’s first year.
A baby fair that’s more about people than products
The Oh! Baby Fair may not be Singapore’s biggest baby event of the year, but it represents something deeper: a revival of community-based parenting spaces. The stalls are compact, the brands are local and friendly, and the atmosphere feels more like a neighbour’s open house than a retail push.
Running daily from 10:30am to 9:00pm, the fair is open to everyone — from new mums and dads to grandparents, helpers, and anyone involved in a little one’s life. And yes, there are also bargains, but they’re nestled within a bigger story about how Singapore families are finding connection again through shared experiences.
From prams to purpose: What Singapore’s baby fairs say about modern parenting
As Singapore continues to navigate rising living costs and the evolving demands of family life, events like this baby fair offer more than just shopping. They reflect the values today’s parents are embracing — community over convenience, connection over clicks, and real-world discovery over passive scrolling.
Whether you’re a new parent, expecting, or just looking for a family-friendly day out, the Oh! Baby Fair at West Coast Plaza is a reminder that sometimes, the smallest things (like a $1 pair of socks) can lead to meaningful experiences.
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