Vietnam tourism growth surges ahead of regional rivals with policy reforms and rising demand
Vietnam has emerged as Southeast Asia’s fastest-growing tourist destination. In 2024, it surpassed Singapore to become the region’s third most-visited country. The country welcomed 17.5 million international visitors—a 40% increase from the previous year. With strong momentum, Vietnam is projected to reach 23 million arrivals by the end of 2025. This Vietnam tourism growth story reflects a strategic transformation driven by bold policies, improved infrastructure, and global demand.
Background: A top-tier recovery from the pandemic
Vietnam’s tourism sector has reached a 98% recovery rate compared to pre-pandemic 2019 levels. In contrast, Thailand and Singapore are recovering at 87.5% and 86%, respectively. Experts attribute Vietnam’s rapid rebound to several key factors.
One major factor is improved air connectivity, including direct flights from the U.S. launched in 2021. These routes have expanded access for long-haul travelers. Additionally, returning visitors from East Asia, visa liberalization, and growing interest in cities like Da Nang, Hue, and Ninh Binh have boosted inbound tourism.
Strategic reforms and infrastructure acceleration drive Vietnam tourism growth
Vietnam’s rise is supported by significant policy and infrastructure changes:
-
A new 10-year multi-entry visa aims to attract digital nomads, long-stay tourists, and foreign investors.
-
Construction of Long Thanh International Airport, near Ho Chi Minh City, is underway. The first phase—due in 2025—will serve 25 million passengers annually. Future expansions could boost capacity to 100 million by 2040.
These moves not only increase travel capacity but also show long-term confidence in Vietnam’s role as a regional travel hub.
Editorial insight: A regional shift in tourism power
Vietnam’s rapid growth is causing concern among its neighbors. In Q1 2025, international arrivals jumped nearly 50% compared to pre-COVID levels. Meanwhile, other countries in the region continue to recover at a slower pace.
Interest from global travelers is also climbing. Hotel and accommodation search volumes have increased by 10–25% since January 2025, according to industry data.
Vietnam’s appeal lies in its mix of affordability, rich cultural experiences, and modern infrastructure. This combination attracts a wide range of visitors—from solo travelers and budget tourists to high-end regional guests.
Conclusion: Vietnam’s tourism boom signals sustained leadership
Vietnam’s tourism surge is not a short-term rebound—it is the result of strategic planning. Through bold visa reforms and airport expansion, the country is setting a new standard for tourism recovery in Asia.
With a goal of 23 million international visitors by the end of 2025, Vietnam is not just regaining relevance. It is becoming a regional leader in travel and tourism. As trends continue, Vietnam will likely remain Southeast Asia’s most watched—and most visited—destination.
