Naomi Watanabe

Photo by Tokyo Weekender

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Notable Roles

- Comedian, Actress, Fashion Designer
- Founder of PUNYUS (2014)

Key Recognition

- TIME's 25 Most Influential People on the Internet (2018)
- Vogue Japan's Woman of the Year (2016)
- BBC 100 Women (2024)
- Kate Spade Global Ambassador (2020)

Background and Early Foundations

Naomi Watanabe was born in Taipei to a Taiwanese mother and Japanese father and raised in Ibaraki, Japan. From a young age, she aspired to be a comedian, defying traditional expectations. At 18, she enrolled in a comedy training school, setting the stage for her future in entertainment.

Career Milestones and Impact

Year

Milestone

2008

Gained national fame with her Beyoncé impersonation on "Waratte Iitomo!", earning the nickname "Japanese Beyoncé"

2014

Launched PUNYUS, a fashion brand promoting size inclusivity and body positivity.

2016

Named Vogue Japan's Woman of the Year.

2018

Recognized by TIME as one of the 25 Most Influential People on the Internet.

2020

Became Kate Spade's Global Ambassador.

2023

Launched the podcast "Naomi Takes America", embarking on a U.S. tour.

  • Instagram Followers: Over 10 million, making her one of Japan’s most-followed personalities.
  • PUNYUS Reach: Available in Japan and internationally, promoting fashion inclusivity.
  • Media Presence: Featured in major campaigns for brands like GAP, Nike, and SK-II.

Leadership Style and Influence

Watanabe’s leadership is characterized by authenticity, humor, and a commitment to challenging societal norms. Through her work, she has become a beacon for body positivity and self-acceptance, inspiring many to embrace their individuality.

Legacy and Future Focus

Naomi Watanabe continues to break barriers in entertainment and fashion. Her move to New York signifies her ambition to influence global conversations around beauty standards and representation. With ongoing projects and collaborations, she remains a dynamic force advocating for inclusivity and empowerment.

Read more inspiring people across Asia.

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