Current Role | Co-Founder, Gojek | Strategic Advisor, GoTo Group |
Previous Position | Business Intelligence Lead, Zalora Indonesia |
Key Recognition | Forbes 30 Under 30 Asia Alumni | Bloomberg New Economy Catalyst | Tech in Asia Lifetime Achievement Award |
Background and Early Foundations
Kevin Aluwi was born in Jakarta and studied corporate finance and entrepreneurship at the University of Southern California. Early in his career, he returned to Indonesia to join Rocket Internet and later Zalora, where he led data analytics and growth.
In 2014, he co-founded Gojek, Indonesia’s first homegrown super app, alongside Nadiem Makarim. Kevin played a key role in building Gojek’s core technology stack and scaling its data infrastructure — turning a ride-hailing startup into a full-blown ecosystem serving millions daily.
Today, the Kevin Aluwi Gojek story represents how localized tech and data-first thinking can fuel global-scale platforms.
Career Milestones and Impact
Year | Milestone |
|---|---|
2014 | Co-founded Gojek, building the platform’s data and product engine |
2019 | Appointed Co-CEO of Gojek alongside Andre Soelistyo |
2021 | Merged Gojek with Tokopedia to form GoTo Group — Indonesia’s largest tech merger |
2024 | Transitioned to Strategic Advisor role; continues to lead founder programs and AI innovation |
- Reach: 200+ cities across Indonesia, Vietnam, Singapore, Thailand
- Ecosystem: Ride-hailing, payments, food delivery, logistics, financial services
- Users: 100+ million registered users (as of 2025)
- GoTo Market Cap: Over USD $10 billion (IDX-listed)
Leadership Style and Influence
Kevin is known as a product-first, mission-led entrepreneur:
- Built Gojek’s real-time demand engine, dynamic pricing, and driver-partner algorithms
- Prioritized inclusive innovation — enabling micro-entrepreneurship at scale
- Advocates tech for good — especially around education, health access, and urban equity
Unlike many founders, Kevin stayed deeply involved in systems thinking, algorithmic fairness, and community trust frameworks.
Legacy and Future Focus
Kevin Aluwi’s legacy lies in transforming how Southeast Asia moves, pays, and earns — all through a phone.
Looking ahead, he’s focused on:
- Incubating early-stage Indonesian founders through new venture labs
- Shaping GoTo’s next-gen AI personalization and small business tools
- Expanding ethical frameworks for platform data in emerging markets
He continues to shape Indonesia’s startup culture as both a role model and a behind-the-scenes builder.
