Hon Kwok Lung

Photo by NZZ

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Notable Roles

- Chairman, Citychamp Watch & Jewellery Group
- Founder, China Haidian Holdings (now Citychamp)
- Investor in Swiss luxury brands including Corum and Eterna

Key Recognition

- Built One of China’s Largest Private Watch Conglomerates
- Acquirer of Iconic Swiss Luxury Brands, reshaping East–West luxury dynamics
- Transformed a State-Owned Trading Enterprise into a Global Luxury Group

Background and Early Foundations

Hon Kwok Lung was born in Fujian province and moved to Hong Kong in his youth. Starting out in textile and trading businesses, he transitioned into watchmaking in the 1990s. With limited capital but strategic vision, he founded China Haidian Holdings and acquired multiple watch brands. His most transformative moment came with the acquisition of Swiss brand Corum, marking his shift from OEM production to owning heritage luxury assets. His career reflects the rise of Asian ownership in legacy Western industries.

Career Milestones and Impact

Year

Milestone

1991

Founded China Haidian Holdings to produce mid-range watches in China

2008

Shifted business model from OEM to brand acquisition and vertical integration

2013

Acquired Swiss luxury watchmaker Corum, marking a strategic global expansion

2015

Rebranded as Citychamp Watch & Jewellery Group with a dual-market strategy

  • Brand Portfolio: Corum, Eterna, Rossini, Ebohr
  • Global Footprint: Retail and distribution in 80+ countries
  • Employees: Over 3,000 worldwide
  • Acquisitions: $100M+ invested in Swiss watch assets
  • Group Value: Estimated $800M (Citychamp Group, 2024)

Leadership Style and Influence

Hon Kwok Lung is a classic strategist — favoring bold acquisitions, deep vertical control, and long-term brand building. His approach marries Chinese manufacturing efficiency with Swiss craftsmanship, proving that East–West business integration can yield world-class results. Known for his low profile and sharp deal-making, he’s been instrumental in shifting how global luxury ownership is perceived in the 21st century.

Legacy and Future Focus

Hon’s story is a rare example of how a mainland-born entrepreneur can go on to lead and reshape the global luxury watch industry. By acquiring — and reviving — Swiss heritage brands, he not only diversified his empire but also preserved fine watchmaking traditions for a new generation. Going forward, he is expected to deepen digital integration, expand global retail, and mentor new leaders within Citychamp’s growing portfolio.

Read more inspiring people across Asia.

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