Notable Roles | - Co-founder & CEO, FashionValet |
Key Recognition | - Forbes 30 Under 30 Asia, 2017 (Retail & E-Commerce) |
Background and Early Foundations
Born and raised in Kuala Lumpur, Vivy Yusof graduated from the London School of Economics before returning to Malaysia to start a blog that would eventually launch her entrepreneurial journey. From sharing fashion tips online, she evolved into a startup founder, co-founding FashionValet at age 23. With a sharp instinct for branding, she turned her visibility into a platform that amplified local designers and built two of Southeast Asia’s most iconic fashion brands.
Career Milestones and Impact
Year | Milestone |
|---|---|
2010 | Launched personal blog ProudDuck, attracting a loyal lifestyle audience |
2011 | Co-founded FashionValet, pioneering curated fashion e-commerce in Malaysia |
2014 | Launched The dUCk Group, creating a lifestyle brand centered on modest luxury |
2021 | Named Women Empowerment Icon by Malaysia's Prime Minister for impact on female entrepreneurship |
- FashionValet Reach: Serving over 500 brands across SEA
- The dUCk Group: 1M+ followers, 10+ retail outlets across Malaysia and Brunei
- Reality Show: *Love, Vivy* aired on Astro Ria, reaching 1M+ viewers
- Online Community: 1.8M Instagram followers as of 2025
- E-Commerce Scale: Platform growth of 150% YoY during pandemic years
Leadership Style and Influence
Vivy Yusof leads with charisma, relatability, and commercial intuition. Her influence blends the aspirational and the accessible, allowing her to connect deeply with a broad demographic of female consumers and entrepreneurs. As a pioneer in blending content creation with brand-building, she exemplifies modern leadership in digital-first commerce. Vivy is especially influential in shaping perceptions around modest fashion, female-led enterprise, and personal brand authenticity.
Legacy and Future Focus
Vivy Yusof’s story is emblematic of Malaysia’s new entrepreneurial wave: digital-savvy, style-forward, and socially resonant. Through FashionValet and The dUCk Group, she has built platforms that empower creatives, normalize women in leadership, and redefine Muslim fashion for the global stage. Moving forward, she aims to expand internationally while mentoring the next generation of women founders across Southeast Asia.
