Co-Founder of Tokopedia

William Tanuwijaya

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Current Role

Commissioner, GoTo Group

Previous Position

CEO, Tokopedia

Key Recognition

Built Tokopedia into Indonesia’s e-commerce giant | Self-taught coder turned tech mogul

Background and Early Foundations

William grew up in a working-class family and funded his education by working in internet cafes. He launched Tokopedia in 2009 to democratize commerce in Indonesia, starting with little capital but huge conviction.

Career Milestones and Impact

Year

Milestone

2009

Founded Tokopedia

2017

Secured major investments from SoftBank and Alibaba

2021

Merged with Gojek to form GoTo Group

  • One of Indonesia’s first unicorns
  • GoTo valued at over $20 billion at its peak
  • Advocate for digital literacy and SME empowerment

Leadership Style and Influence

William leads with humility, resilience, and mission-focus. He believes in building for the many, not the few.

Legacy and Future Focus

His work revolutionized Indonesian e-commerce and paved the way for a thriving startup ecosystem.

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