Current Role | Founder & CEO, Great Deals E-Commerce Corporation |
Previous Position | Logistics Director, Century Pacific | Founder, multiple supply chain startups |
Key Recognition | EY Philippines Entrepreneur of the Year | Endeavor Global Entrepreneur | Tech in Asia Top Founder to Watch |
Background and Early Foundations
Steve Sy’s entrepreneurial roots began in logistics. He spent over a decade understanding the movement of goods — a foundation that would become his edge when e-commerce exploded in Southeast Asia. In 2014, he founded Great Deals E-Commerce Corp, a full-stack fulfillment and digital enabler platform that supports major global brands selling online in the Philippines.
From Nike to Nestlé, Steve’s company became the behind-the-scenes engine helping top brands scale via Lazada, Shopee, TikTok Shop, and other major platforms.
Today, the Steve Sy e-commerce journey is one of grit, scale, and powering digital retail transformation in one of Asia’s fastest-growing markets.
Career Milestones and Impact
Year | Milestone |
|---|---|
2014 | Founded Great Deals as a B2B logistics and fulfillment firm |
2019 | Grew client base to 100+ top brands including Unilever, P&G, Samsung |
2021 | Raised Series B funding from Fast Group and Navegar; expanded warehouse infrastructure |
2024 | Powered over ₱20 billion ($350M USD) in GMV across platforms |
- Employees: 1,000+ (as of 2025)
- Brands Served: 300+ global and regional consumer brands
- Key Verticals: FMCG, fashion, electronics, health & beauty
- Market Share: Leading e-commerce enabler in the Philippines
Leadership Style and Influence
Steve Sy is known as a relentless operator and ecosystem builder:
- Obsessed with execution at scale, especially in logistics and last-mile delivery
- Created Tech + Warehouse hybrid models long before it became industry standard
- Champions Filipino digital talent, investing in logistics tech education and founder mentorship
He built Great Deals from scratch — no venture capital until proven — making it a standout in a region filled with cash-burning startups.
Legacy and Future Focus
Steve Sy’s legacy is in building the digital pipes for Philippine e-commerce to thrive:
- Democratized access to high-quality fulfillment for startups and SMEs
- Trained a generation of Filipino supply chain professionals
- Built regional trust with global brand partners in a fast-moving market
Looking ahead, Steve is focused on:
- Expanding into Vietnam and Malaysia through joint ventures
- Developing AI-powered demand planning tools for merchants
- Building green warehousing infrastructure to lead on sustainability
